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潔具產品創新成企業扭轉逆局關鍵

來源:合肥裝修建材網   瀏覽:6   【字體: 】 發布日期: 2017-11-1 11:08:23 打印
跟著國內市場經濟的開展,國內潔具職業的大市場環境已經發生了改變,市場競爭也變得越來越劇烈。近年來,潔具職業“同質化”問題愈演愈烈,產品設計抄襲風潮也是盛行,這些都嚴峻阻礙了潔具職業的正常開展。麵對這一係列的不良職業現象,越來越多的企業都開端考慮“立異”的問題,立異也成為了潔具等家居職業爭相評論的熱詞。

潔具產品創新成企業扭轉逆局關鍵

對潔具企業來說,立異並不是口頭說說,喊喊口號就行的。一方麵,跟著一日千裏的社會開展,使得人們的物質文化生活水平逐年進步,人們對潔具產品的要求也不斷改變著,個性化需求越來越明顯。另一方麵,伴跟著眾多營銷手法的盛行,消費者的全體習慣度和理性度都獲得了極大地提高,“概念”的立異可能會吸引消費者一時,但消費者不是傻子,沒有實踐的立異產品,企業是留不住消費者的心的。


With the development of domestic market economy, the large market environment of domestic sanitary ware has changed, and the market competition has become more and more fierce. In recent years, the problem of "homogenization" of sanitary ware is becoming more and more serious, and the trend of product design plagiarism is also prevailing, which seriously hinders the normal development of sanitary ware profession. Faced with this series of bad professional phenomenon, more and more enterprises are beginning to consider the "innovation" problem, innovation has become a toilet and other home occupation competition comment hot words.


For sanitary ware enterprises, innovation is not verbal, shouting slogans will do. On the one hand, with a thousand li a day's social development, the people's material and cultural living standards increase year by year, the sanitary ware product requirements are constantly changing, the personalized demand is more and more obvious. On the other hand, along with the many marketing practices prevailing, consumer habits and all rational have been greatly improved, "the concept of" innovation may attract consumers temporarily, but consumers are not fools, no product innovation practice, the enterprise is to keep the consumer's heart.


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